The First *Truly* American Golf Brand

Founded in 1884. America's golf story started with a four letter word, passed down through generations.

Split Image

History of the 'First Truly American' Golf Brand

Four asterisks. A legacy nearly lost—until now.

Within the Four Letter Word Club lives members who value self expression. In the moments between the swings they are value creators, athletes, coaches, caddies, artists and community builders.

Since 1884, passed down generation to generation, quietly shaping the game we love (and hate).  

It's been hidden in plain sight until now.

Learn More
Grid Image
Grid Image
Grid Image
Grid Image

Founding Membership

Invite Only For Now.

Join the Waitlist
Grid Image
Grid Image

Founding Member Perks

Free Access Through 2025

Exclusive Merch & Experiences at Member’s Only Pricing

Featured Portrait in the Member Gallery

Early Access to the FLWC Mock-u-mentary (2026)

Meet Mr. Judge

Judging members since 1884.

Learn More

A **** Hall of Fame. It’s always been there, hidden in plain sight

See the Wall of Founding Members
Right Image