About ****

Step Into Our Story. It's Yours Just As Much As Ours.

Our story began in 1884.

Not with nobles or royals — but with caddies, engineers, artists, and troublemakers who loved (and sometimes hated) the game of golf.

One missed putt.

One whispered four-letter word. One shared nod of recognition. That’s when it became more than a curse word. It became a code.

Since then, the Four Letter Word Club has been passed down through generations of players and coaches, rebels and romantics, creators and celebrities.

It's a society hiding in plain sight. One you’ve likely been a member of since you first set foot on the green — you just hadn’t made it official. 

That’s where we come in.

Meet The *First Truly* American Golf Brand

PGA is home to the pros and Scotland is home to tradition.

The Four Letter Word Club is rooted in something different — something unmistakably American. FLWC is not about being perfect. It’s about being real. Together, we’re building a golf brand that reflects the people who play the game — the ones who laugh, fail, improve, mutter, create, and strive to do better.

The first truly American golf brand wasn’t invented. It was inherited — passed generation to generation to every one of us who’s ever chosen self expression, smiled, and teed it up again.